Art and Heritage Online Database

Collection: Gray's School of Art Design Collection
Object Type: Graphic Design
Artist/Maker: Serafin, Katazryna
Date: 2016
Awards: RGU Visual Communications Purchase Award

Description:

John Lewis Project:
The idea behind this design is for the customers to feel as if they’re peeking inside the scene through a pair of binoculars. This illustrated display consists of several layers or illustrations, which combine to create an eye-catching dimensional scene. Visible from far away, the display makes hurried commuters stop for a closer look inside the window. The longer they look, the more they see! This design reflects the cross-category nature of the brand, as well as the changing shopping habits of its customers.

Object Number: ABDRG2016.17.1.3