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Buy nothing day

Collection: Gray's School of Art Design Collection
Object Type: Graphic Design
Artist/Maker: Jakobsen, Hannah
Date: 2017
Awards: RGU Visual Communications Purchase Award


This project was inspired by my ever-growing cynicism towards the consumer culture of today, using narrative and humour to raise awareness of consumer behaviours, while making others question their own consumer habits. Creating a series of consumer identities and objectifying them in such a way allowed the message of consumerism to be broadcast on both a painfully obvious yet subliminal level. By poking fun at these flawed characters, guilty of so many common consumerist traits within us all, I hoped to create a platform that allowed the viewer to question their own consumer behaviours from an outsider's perspective. This interest has been researched further within my dissertation, with emphasis placed on the methods used within the design world and the role of artists and designers when taking responisibility for changing consumer behaviours. Throughout my final year at Gray's the opportunity to explore my creative and social interests has been invaluable, not only in developing my illustrative style through narrative and humour but also allowing me to tackle important issues within society that resonate with me on a personal level.

Red headed female puppet

Object Number: ABDRG2017.37.1