Art and Heritage Online Database

Collection: Gray's School of Art Design Collection
Object Type: Graphic Illustration
Artist/Maker: Sedlak, Natalia
Date: 2016
Media/Materials: digital file
Awards: RGU Visual Communications Purchase Award

Description:

Fever-tree branded shelf tags.

Personal Statement

My approach to graphic design is inclusive and interactive. I like to involve others in the design, allowing them to become part of the design process and to influence the final outcomes.
I enjoy exploring the theme of travel as my main inspiration. Due to mass production, we are bombarded with travel based products that all look very similar making it difficult to find one that will truly remind us of our experience. This leads to the idea of producing unique, interactive and eye-catching designs.
In all of my outcomes I focus on clever and appropriate use of paper and other materials. I want to attract the audience by employing colours that stand out and materials that invite us to touch them.

Object Number: ABDRG2016.15.1