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Klinikal Flouorescent Ident.
Object Type: Photographic and Electronic Media
Artist/Maker: Lewery, Jonathan
Awards: RGU Design for Digital Media Purchase Award
"Through my research, I have noticed a trend emerging in the work of contemporary designers: traditional effects are increasingly being incorporated into digital media as a means of evoking the atmosphere and feel of analogue media. I was curious as to why designers have taken this direction and what has influenced them. I have concluded that a better emotional connection is formed between the viewer and the work. I have applied what I have learned to my own projects, adding subtle nuances in order to blend digital with analogue. The three projects I worked on are: a title sequence for the upcoming short film 'Glen Tanar' in collaboration with Klinikal(tm) and two idents for Klinikal(tm)."
Object Number: ABDRG2010.505.6